Gear, material, content - whatever you call it, here's my shtuff.

I do what ChatGPT can't: write original, local stuff that uses humour and storytelling to keep readers engaged in whatever your brand is delivering.

I'm based in 'straya (Adelaide, hence the name), and that comes through in everything I write. I've seen Kath and Kim a dozen times. I smash TimTam slams. I know who Frank Walker from National Tiles is. I fiercely defend the status of Chicken Crimpy as the superior Shapes flavour. I idolise the Succulent Chinese Meal guy.

Content bots and overseas copywriters can't do what I do: relate to and understand your Australian audience. We Aussies have so many unique cultural references, and your website audience feels they can trust you when your content is hyper-local.

Got a 'boring' business? A dental clinic or dry cleaning service? That's cool - let's make it less boring. My philosophy is that anything can be made interesting. Even dry cleaning.